Terms of Use

About these terms

These Terms of Use cover your use of the limitd app on iPhone and Android. limitd is provided by NJFI LIMITED, a company registered in England and Wales (company number 13494662), whose registered office is 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom ("we", "us").

By downloading or using limitd you agree to these terms. If you do not agree, do not use the app.

What limitd is

limitd is a focused-access app for Instagram. It opens Instagram's own website inside an in-app browser and limits which parts of it you can reach, using the settings you choose. It also offers Focus Points, temporary unlocks and, where your device supports it, blocking of other apps.

limitd is not affiliated with, endorsed by or sponsored by Instagram or Meta. Instagram is a trademark of Meta Platforms, Inc.

Your Instagram account

You sign in to Instagram inside the app, and your Instagram account stays subject to Instagram's own terms and policies. You are responsible for your Instagram account and for what you do in it. You must be old enough to use Instagram where you live, and at least 13.

Instagram decides whether and how you can use its service. It may ask you to verify your account, limit features, or suspend or disable your account, including because you use it through a third-party app such as limitd. We do not control Instagram and are not responsible for anything it does with your account or content.

Instagram can change its website at any time. When it does, some limitd features may stop working fully until we update the app, and we cannot promise when or whether we will.

You are responsible for keeping your device and your sign-in details secure.

Focus Pass subscription

Using limitd requires a Focus Pass subscription. Subscriptions are sold and billed by Apple through the App Store or by Google through Google Play, at the price and billing period shown before you confirm the purchase.

• Subscriptions renew automatically at the end of each period unless you cancel. On the App Store, cancel at least 24 hours before the current period ends. On Google Play, cancel before the next renewal date.
• If a free trial is offered and you are eligible, you are charged when the trial ends unless you cancel before then.
• You manage and cancel your subscription in your App Store or Google Play account settings. Deleting the app does not cancel it.
• Refunds are handled by Apple or Google under their refund policies. This does not affect your legal rights.

Using limitd

We give you a personal, non-transferable licence to use limitd for your own non-commercial use. You agree not to:

• use limitd for anything unlawful or to break Instagram's terms;
• interfere with, overload or try to get unauthorised access to the app or the services it uses;
• copy, modify, resell or reverse engineer the app, except where the law allows it.

limitd, its design and its content belong to us or our licensors.

Focus features and notifications

Focus Points, unlocks, blocked content and app blocking are tools to help you use social media more intentionally. They depend on your settings, your device and the services they rely on, such as Apple Screen Time, and we cannot guarantee that they will always block or allow content exactly as intended.

limitd is not a medical, mental health or addiction treatment service, and we do not promise any particular result, such as less time on social media. Do not rely on limitd where blocked or delayed access to an app or to content could affect your safety or anyone else's.

Instagram notifications in limitd may arrive late, more than once or not at all. Do not rely on them for messages you cannot afford to miss.

Changes to the app

We may update, change or stop parts of limitd, for example to keep up with changes to Instagram or to the App Store and Google Play. If we stop providing limitd altogether, you can cancel your subscription in your store account settings.

We do not promise that limitd, or any part of it, will always be available, uninterrupted or free of errors.

Ending these terms

You can stop using limitd at any time by cancelling your subscription and deleting the app. We may suspend or end your access if you seriously or repeatedly break these terms.

Limits on our liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else the law does not allow us to limit or exclude. If you are a consumer, you have legal rights for digital content and services that are faulty or not as described, and nothing in these terms affects them.

Apart from those rights, and as far as the law allows, limitd is provided "as is" and "as available", without any promise, warranty or condition that it will meet your needs, work without interruption or errors, or block or allow content exactly as intended.

As far as the law allows, we are not responsible for:

• losses that were not foreseeable when you started using limitd;
• loss of profit, revenue, business, goodwill or business opportunity, because limitd is for personal use only;
• anything Instagram, Meta, Apple, Google or any other third-party service does or fails to do, including action taken on your Instagram account and content you see on Instagram;
• notifications that arrive late, more than once or not at all;
• loss of app data, such as saved accounts, settings or Focus Points;
• delays or failures caused by events outside our reasonable control.

Otherwise, our total liability to you for all claims about limitd is limited to the amount you paid for Focus Pass in the 12 months before the event that led to the claim.

Some places do not allow some of these exclusions or limits. Where that is the case, they apply only as far as the law where you live allows.

Your responsibility

If you use limitd unlawfully or break these terms, and someone makes a claim against us because of it, you are responsible for the losses that result, as far as the law allows.

End User License Agreement

The iOS app uses Apple's standard End User License Agreement. If you downloaded limitd from the App Store, that agreement also applies.

Read Apple's standard End User License Agreement

If you downloaded limitd from Google Play, Google Play's terms also apply to your purchase.

Apple and Google are not parties to these terms and are not responsible for limitd or its support.

Changes to these terms

We may update these terms when the app, the stores or the law change. The latest version is always on this page, with the date above. If you keep using limitd after an update, the updated terms apply.

Other terms

If a court finds part of these terms invalid, the rest stays in force. If we do not enforce a term straight away, we can still enforce it later. We may transfer these terms to another organisation, and your rights will not be affected. Nobody else has any rights under these terms.

Law and disputes

These terms are governed by the law of England and Wales, and the courts of England and Wales can hear disputes about them. If you live elsewhere in the UK or in the European Union, you also keep the protection of your local consumer laws and can bring a claim in your local courts.

Contact

Questions about these terms: support@limitd.app