Stop the scroll.
Use Instagram for your messages without getting pulled into Reels and the feed.
limitd blocks Reels, your feed, Stories and Explore. Your direct messages (DMs), search and profiles keep working.
Android coming soon
Scan with your iPhone camera to open limitd in the App Store.
How it works.
Log in to Instagram in limitd.
limitd saves your account, so it's ready next time.
Open your account.
Instagram opens with the distracting parts already blocked.
Choose what stays blocked.
Change it any time, separately for each account.
DMs stay unblocked.
Screen Time locks all of Instagram, messages included. limitd doesn't. Message friends, search for people and look at profiles as usual. If someone sends you a Reel or a post in a chat, you can still watch it. If you'd rather not, block those too.
Spend Focus Points.
Sometimes you just want a quick look. Focus Points are a daily allowance you can spend to open something for a few minutes. Five minutes of Reels costs 10 points, and then it's blocked again on its own. Your points top up every day.
How Focus Points work →
Choose your level.
Pick how strict you want to be. Each level gives you a different number of points a day, and the strictest ones only allow short unlocks.
Unlock on purpose.
Before you open Reels or anything else that's blocked on Instagram, limitd shows a short quote and tells you what it will cost. Opening Reels becomes a choice, not a reflex.
Block other apps too.
Pick other apps that eat up your time, and limitd blocks those as well. Need a quick look? Spend 5 points to open your blocked apps for 5 minutes.
Set up app blocking →
All your accounts in one place.
Add multiple Instagram accounts and switch between them. Each one keeps its own settings.
Message alerts, kept private.
Turn on alerts for new messages, account by account. Instagram locks (encrypts) every alert, and only your phone can unlock it, so we can't read your messages.
Message notifications →
Try it.
Example settings: messages stay available while the distracting parts are blocked.
Interactive preview
High-distraction content
Intentional content
Your account stays yours.
You log in on Instagram's own page. There's no separate limitd account to create.
The information limitd saves to keep you signed in, your settings and your Focus Points stay on your iPhone, not on our servers.
We don't sell your data or use it for advertising.
Read the Privacy Policy →Questions.
How is limitd different from Screen Time and other app blockers?
Screen Time, and app blockers that use it, lock the whole Instagram app, messages included. limitd works the other way round: it blocks the parts made for endless scrolling, like Reels, the feed, Stories and Explore, and keeps the parts you need, like DMs, search and profiles.
Will limitd stop me doomscrolling?
That's what it's built for. With Reels and the feed blocked, there's no endless feed to get lost in. If you really want a look, you can spend Focus Points to open something for a few minutes, and then it's blocked again on its own.
Who is limitd for?
Anyone who needs Instagram for messages, friends, family or work, but wants to stop losing time to Reels and the feed.
Is this the Instagram app?
No. limitd is a separate app. You log in to your Instagram account inside it, and that's where the blocking happens. Your regular Instagram app stays as it is, and you can even block it with limitd's app blocking.
Do I need a subscription?
Yes. A paid Focus Pass subscription is required to access the features of this app. You'll see the options in the app before you pay.
What can I block?
Reels, your feed, Stories, Explore and suggested accounts on profiles. These are blocked from the start. You can also block Reels and posts that people send you in chats.
Will I still get message notifications?
Yes, if you turn them on in limitd and allow notifications on your iPhone.
Can I use more than one Instagram account?
Yes. Add several accounts and switch between them. Each keeps its own settings.
Is limitd on Android?
Not yet. Android is coming soon.
Stop the scroll.
Instagram without the rabbit hole.
Android coming soon